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Please take time to properly review the following policies, since they must be followed by all publishers. Without obtaining consent from Google, we reserve the right to terminate your AdSense account and/or block ad serving to your website at any moment if you don’t follow these guidelines. You won’t be able to continue taking part in the AdSense program if your account is disabled.
We reserve the right to modify our policies at any moment, so please return frequently for updates. You must read and abide by the policies presented here, as stated in our online Terms & Conditions. Only with Google’s permission are these policy exceptions allowed.
Invalid impressions and clicks
Publishers are not allowed to click on their advertisements or use any automated or human techniques to artificially increase impressions and/or clicks.
Clicks and views are encouraged (non-rewarded inventory)
Publishers are not permitted to utilize misleading implementation methods or ask others to click or see their ads to increase clicks or views, except rewarded inventory. This can involve paying users for searching or viewing advertisements, pledging to donate money to third parties in exchange for such activity, or even just putting graphics next to specific adverts.
Content guidelines
AdSense code shouldn’t be added by publishers to pages that include content that disobeys Google Publisher Policies. Your account(s) may be suspended or canceled if you do this.
Although this content will probably attract less advertising than other, non-restricted content, publishers are still allowed to install AdSense code on pages containing content covered by the Google Publisher Restrictions.
abusive incidents
Google advertising cannot be displayed by publishers on websites that feature offensive content. For further details, visit the article on abusive encounters.
Ads.txt is the authorized inventory
AdSense publishers are required to make sure they are listed as approved suppliers of that inventory if they decide to use ads.txt on their sites. Declare who is permitted to sell your merchandise using ads.txt for further details.
sources of traffic
Some websites may not be allowed to display Google advertising on their pages. Publishers are prohibited, for instance, from taking part in paid-to-click schemes, sending unsolicited emails, or displaying advertisements as a consequence of using any software. Additionally, publishers who use online advertising have to make sure that their landing sites adhere to Google’s guidelines for landing page quality.
Ad-style
Publishers are allowed to make changes to the AdSense ad code as long as they don’t negatively impact advertisers or artificially inflate ad performance. For more details, kindly refer to an updated version of the AdSense advertisement code.
Placement of ads
It is recommended that publishers try out several ad forms and placements. AdSense code, however, cannot be inserted into programs, pop-up windows, or emails. Publishers are also required to follow the guidelines for each product they employ. For further details, please refer to our post on ad placement policies.
Site Conduct
Users should be able to easily navigate websites displaying Google advertisements. Websites are not allowed to alter user settings, send visitors to unwelcome websites, start downloads, include malware, or have pop-up or pop-under adverts that obstruct site navigation.
Misleading navigation on the website
It is forbidden for publishers to employ misleading implementation techniques that trick users into thinking that advertisements are download links, menu items, or navigation to get clicks or views. Remember that it is the publisher’s responsibility to make sure that the ad placement standards are followed while implementing their ads.
This consists of, but is not restricted to:
bogus download or streaming content claims
Creating links to nonexistent stuff
sending visitors to unrelated or deceptive websites
Additional navigational styles that purposefully deceive users
pages with advertisements placed in naturally occurring navigational areas.
Technical specifications
Google has created technical requirements for websites that show Google advertisements to assist you in giving users an excellent experience. Only websites that meet these technological requirements are accepted. Please see the specific technical requirements listed below:
Format specifications
Not all WebView technologies allow WebView AdSense for content (AFC) and Ad Exchange (AdX) display advertisements. App developers must use one of the following supported viewing frames to monetize their app by publishing AFC and AdX display advertising over a WebView:
Android: Custom Tab for Chrome
SFSafariViewController is exclusive to iOS9 and iOS10.
AdX and AdMob in-app advertisements can appear in an app next to a WebView as long as Google.